Google Audio Ads, Google Print Ads, Orkut, Google Wave, Jaiku, Google Buzz, Google Video, Google TV, Nexus Q, Google Checkout, Google Glass and last but not least Google Plus – Steffan Heuer and Thomas Ramge try to write the story of #Google #Fails for Brand Eins.
Apart from giving rich testimony to the fact, that there might be no such thing as “the rules for success in the Internet century” (the tag line of a recent book by former Google CEO Eric Schmidt), it also offers a nice overview over Googles long and colorful history.
Bottom line: “It does not look like their ultimate goal is world domination.”
Superstar biographies, genius interviews, teachers advice and parental anecdotes, might lead us to believe that, success or failure in life depend only on us making the right choice(s), on tracing the right steps, from beginning to end. Unfortuntaly these well meaning advisors couldn’t be more wrong, as Tor Bair shows in a great piece: Your Life Is Tetris. Stop Playing It Like Chess.
Life is more like Tetris than chess, because it is neither causal nor a closed system. To the individual life and its challenges are chaotic and random. Well, there might be causalities, but their sheer number and interconnectedness makes it impossible to read them on more than a local or statistical level. “You only know what the next piece is.” It is therefore futile to tackle this mess with a mindset that assumes absolute visibility, causality and a well defined set of rules, such as chess. And a way better (and healthier) approach to assess each situation, each piece individually, and make the most of it, just as in Tetris.
And, while, the simple, the obvious truths about life are often the hardest to life by, with a Tetris mindset, you still got plenty of tries left.
“Ressi, a gangly eccentric, had been thinking a lot about whether his best friend had started to lose his mind, and he’d been doing his best to discourage the project. He peppered Musk with links to video montages of Russian, European, and American rockets exploding. He staged interventions, bringing Musk’s friends together to talk him out of wasting his money. None of it worked. Musk remained committed to funding a grand, inspirational spectacle in space and would spend all of his fortune to do it.”
Image: Bloomberg Business News